Sr Product Marketing Specialist
Ceridian
- Canada
- Permanent
- Full-time
- Solution messaging and positioning: become intimately familiar with Dayforce’s core customers’ needs and purchasing patterns to develop optimum messaging to minimize sales cycle time and maximize customer value
- Content development: build, maintain and update product marketing assets e.g. product decks, product sheets etc.
- Field event support: assist in the development and management of content for marquis events
- Sales enablement: build content and train sales team on messaging around new features, solutions and releases
- Install base cross-sell/up-sell execution: provide understanding in our customer base relative to where opportunities exist for add-on products and services
- Go-to-market excellence: Support Demand Generation and Customer Marketing in the strategic development of integrated marketing plans and deploys tactics to drive consumer awareness and consideration of Dayforce
- Bachelor’s Degree plus 2+ years related experience
- Proven analytical skill set and problem solver – you’re a strategic thinker who thrives on digging into numbers/data and applying Product Marketing best practices to optimize go-to-market plans and strategies
- Strong aptitude for learning and understanding technology products – you’re a quick learner who enjoys a challenge, can see the big picture, thrives in a fast-paced environment and is comfortable with ambiguity and change
- Passion for everything product and marketing - you get excited about launching and managing products/solutions that have a positive impact on the business alongside contributing cross functionally from market concept to execution
- Highly motivated self-starter with a strong level of personal organization and time management skills
- Natural storytelling with a gift for writing and ability to create compelling messaging that speaks to customer pain points
- Excellent oral/written communication skills including demonstrated ability to deliver technical presentations and training
- Must be detail oriented, with the ability to handle multiple assignments promptly and effectively
- Proficiency in Microsoft Office programs is required, experience using Salesforce will be considered an asset
- Ability to work under pressure and meet deadlines, both as part of a team and individually
- Must have a valid passport and the ability to travel internationally