Sr Product Marketing Specialist

Ceridian

  • Canada
  • Permanent
  • Full-time
  • 11 days ago
Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in Canada.About the opportunityDayforce is on the hunt for our next Sr Product Marketing Specialist. The focus of this role will be products in the Dayforce portfolio. As a strategic, results-driven marketer, you will have the opportunity to bring new products to market and open new segments for us. We’re looking for a customer focused marketing team player to help grow revenue. In close partnership with Product Management, Sales Enablement and the broader Marketing Team you will work to develop impactful positioning and messaging. This role is critical to educating, inspiring and ultimately winning over the customer.What you’ll get to do
  • Solution messaging and positioning: become intimately familiar with Dayforce’s core customers’ needs and purchasing patterns to develop optimum messaging to minimize sales cycle time and maximize customer value
  • Content development: build, maintain and update product marketing assets e.g. product decks, product sheets etc.
  • Field event support: assist in the development and management of content for marquis events
  • Sales enablement: build content and train sales team on messaging around new features, solutions and releases
  • Install base cross-sell/up-sell execution: provide understanding in our customer base relative to where opportunities exist for add-on products and services
  • Go-to-market excellence: Support Demand Generation and Customer Marketing in the strategic development of integrated marketing plans and deploys tactics to drive consumer awareness and consideration of Dayforce
Skills and experience we value
  • Bachelor’s Degree plus 2+ years related experience
  • Proven analytical skill set and problem solver – you’re a strategic thinker who thrives on digging into numbers/data and applying Product Marketing best practices to optimize go-to-market plans and strategies
  • Strong aptitude for learning and understanding technology products – you’re a quick learner who enjoys a challenge, can see the big picture, thrives in a fast-paced environment and is comfortable with ambiguity and change
  • Passion for everything product and marketing - you get excited about launching and managing products/solutions that have a positive impact on the business alongside contributing cross functionally from market concept to execution
  • Highly motivated self-starter with a strong level of personal organization and time management skills
  • Natural storytelling with a gift for writing and ability to create compelling messaging that speaks to customer pain points
  • Excellent oral/written communication skills including demonstrated ability to deliver technical presentations and training
  • Must be detail oriented, with the ability to handle multiple assignments promptly and effectively
  • Proficiency in Microsoft Office programs is required, experience using Salesforce will be considered an asset
  • Ability to work under pressure and meet deadlines, both as part of a team and individually
  • Must have a valid passport and the ability to travel internationally
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Ceridian