Coordinator, Creative Operations

• Co-op Creative Productions
• Property Productions
• Integrated Campaign Planning (ICP) Campaigns; Global and Lines of Business
• They will also support the brand’s evolving photography and video strategy, content strategy, brand guideline maintenance and creative production. They will also work closely with the Brand Strategy division and other stakeholders across the organization to ensure consistency of content across guest touchpoints.

• Creative Daily intake process – trafficking and resolving cross-functional, day to day requests through the creative team.
• Social Media support for properties – support media team addressing social content needs for the properties.
• Print and digital editorial strategy and execution

• Lead project facilitator, managing both internal and external stakeholders on development and priorities for magazine themes/content
• Partner with external magazine publisher on editorial strategy and development of the award-winning Four Seasons Magazine print and digital publications.
• Coordinate the magazine output at every stage from strategic development, content ideation, and creative reviews until execution and delivery.
• Manage content calendar updates and communicate accordingly with cross-functional teams
• Consult on monthly insights and reporting documentation (in partnership with external partner)
• Brief agency on digital magazine needs and on a monthly basis
• Review and provide feedback on all digital editorial content monthly and print content quarterly (~40 digital magazine articles and 4 print magazine issues yearly)
• Collaborate with Elite Manager and Public Relations team on the development of Alejandro’s letter for the quarterly development of the print magazine and internal launch

• Support the Creative Production Manager and team to coordinate pre- and post-production materials and schedules for brand photography and video shoots
• Support the Creative Production Manager and team on recruitment and training of global creative roster
• Maintain photo and video guidelines, in partnership with the Creative Production Manager and cross-functional partners
• Collaborate with Creative, Strategy, Campaign Planning and Line of Business teams during campaign and content production ideation, bridging strategy and creative throughout the entire process from brief to execution.
• Support Creative Production Manager on facilitating review cycles with internal and external stakeholders
• Collaborate with Creative Production Manager, the Manager Marketing Planning and Operations and campaign leads, on the development of campaign wrap reports and providing creative insights to impact future work.
• Review photo tagging and YouTube scorecard, partnering with creative team on monthly review/coaching sessions, as applicable.
• Manage any scoring feedback and liaison with YouTube Consultant (as needed)
• Manage any feedback on image tagging and liaise with Image Library Consultant (as needed).
• Prepare YouTube, Google and Meta submissions for global brand assets, as applicable, inclusive but not limited to: collection of assets, preparation of social proposal documents, and collaboration with design and copywriting internal resources
• Manage all image (and video) sourcing and cropping needs for all internal and external stakeholders, including but not limited to: brand initiatives, commercial presentations, brand campaigns, and requests for all commercial team members, and properties, as applicable (please note the range of activity on this can be 30 minutes – 25 hours/a week.)
• Coordinate updates to legal rights and releases in partnership with corporate Legal team

• Ongoing support of the Creative team to reinforce the Four Seasons Brand Foundation Guidelines, the Enduring Creative Idea (ECI), and brand visual and tonality standards. Working closely with Brand Strategy, PR, social media, Lines of Business and CRM teams to maintain quality and consistency of the brand storytelling.
• Manage relationship with internal CRM team. Collaborate on strategic priorities for CRM outputs, yearly content planning, and each individual email development.
• Review all always on and campaign focused email communications, global homepage updates and FS.com landing pages, global and regional touchpoints (including paid, photo and video assets), collateral reviews, etc. for brand fit
• Support the Manager Marketing Planning and Operations, on new global yearly planning on all brand and line of business campaigns, standing up all creative content through CRM, FS.com, paid and organic content and social copy (develop social and ad copy as needed), static banner ads, etc. (all paid and owned channels)
• Support Director, Creative Operations to assign and facilitate the completion of creative requests through a centralized intake platform.
• Manage creative consultants’ work and time on lines of business and brand projects (as needed)

• Track invoices and coordinate budget forecasts throughout the year.
• Support SOW reviews through to execution
• Work with Creative, and cross-functional teams to develop creative presentations as required
• Coordinate quarterly distribution of Four Seasons Magazine
• Lead and manage consulting agreements, production agreements, MSAs as needed for the team

• Support the management of the yearly Ad budget for all areas of focuses: multilingual content management, FS.com support, digital content marketing, print magazine, Brand video Production

• Proficiency in Word, Excel and PowerPoint required
• Proficiency with InDesign and Photoshop mandatory; working knowledge of Adobe Premiere an asset
• Ability to set and support workback and production schedules
• Strong organization and project management skills
• Knowledge of business and marketing practices highly desirable
• Ability to work well under pressure and to handle several deadlines at the same time
• Ability to work unsupervised, to take initiative to solve problems or deal with unexpected issues and follow-up to completion
• A strong team player
• Ability to deal professionally, courteously, and effectively, with all levels of management and other internal and external business contacts
• Productive self-starter who is flexible, cooperative, and receptive to challenge

• Post-secondary degree or equivalent experience in marketing, communications, creative industries, or business
• Minimum of 3 years’ work or relevant educational experience in a brand/content marketing role preferred
• Understanding of print and online editorial planning, content strategy and production, and creative briefing and review processes.
• Experience with luxury and/or global hospitality brands an asset.

Four Seasons Hotels