Assistant Brand Manager – Danone Canada
Danone
- Toronto, ON
- Permanent
- Full-time
- Providing the company with an understanding of the needs, expectations, and behaviors of consumers for product line
- Actively collaborate on the marketing and innovation strategy, design and implement the activation and launch plans for product line
- Closely monitor the performance of brands and competition through secondary data analysis.
- Manage the brand on a daily basis: develop, implement and monitor the various activation components (promotion, packaging, product, etc.), in collaboration with external suppliers and internal functions (product development, sales, agencies,…).
- Monitor and analyze brands and market performance within scope (panels and Ad Hoc studies + competitive intelligence), forecast their development (sales forecasts) and make recommendations.
- Monitor portfolio's marketing budget on a regular basis
- Actively participate in the development and implementation of the innovation and renovation plan, in collaboration with cross-functional teams.
- Actively collaborate in strategic thinking and creation of marketing plans in collaboration with the senior brand manager and senior marketing director.
- Business degree in Marketing
- Marketing experience: 1-2 years of marketing experience
- Experience in sales in the CPG market an asset
- Accountable, committed and a natural problem-solver
- Agility in managing multiple projects simultaneously
- Aptitude/interest in data analysis and storytelling through data
- Energetic and dynamic
- Organized and detail oriented
- Open minded and curious