Product Manager/Brand Manager/Marketing Manager

Title:

Product Manager/Brand Manager/Marketing Manager

Company:

Ipsen Biopharmaceuticals Canada Inc.

:

Be part of our dynamic team and take on a key role in the introduction of a new first in class product for a rare liver disorder. Utilize your skills to influence strategic choices and spearhead lead the multi-disciplinary and brand development strategy as we gear up for this thrilling launch.

Summary

Reporting to the Associate Director, Marketing & Sales - Rare Disease, the Product Manager will bring to market and manage a new 'rare liver disease' product.

Specific areas of focus include defining and executing the brand strategic and tactical plans, pre-launch activities, structuring implementation and performance monitoring, target customer identification and segmentation, development of high value, unique and innovative promotional programs and collateral materials, physician speaker programs, and sales force training. Additionally, they will have full responsibility for managing brand budget as well as be involve in high level of cross-functional collaboration.

Main Responsibilities / Job Expectations

Lead the development and delivery of annual strategic and tactical plans for the Brand:

• Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments. Integrate information and data across functions and geographies, as well as external knowledge, to generate insights that drive the business forward.

• Leverage and align the expertise of key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access, Stakeholder Relations) to deliver insights and solutions geared to patient and physician needs.

• Design, and execute marketing research needs to generate insights that can drive the strategic plan.

• Develop focused strategic and tactical plans for the brands, including monitoring goals, with specific understanding of the pharmacy and specialty care markets.

• Communicate strategic and tactical plans to the US, Canadian senior management and the Specialty Sales Force.

Manage the Brand:

• Lead the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.

• Proactively track critical elements of brand performance (financial and non-financial) and recommend course corrections early and as needed.

• Determine effective marketing communication channels to raise awareness and understanding of the benefits of Ipsen's therapy for selected patient types and develop and deploy effective tactics to achieve Marketing Plan goals.

• Partner with Finance to ensure optimal and timely use of allocated financial resources and fulfilment of cadence of brand tasks related to financial management.

• Partner with Supply Chain to manage inventory and production forecast process.

• Support forecasting and pricing teams on an Ad Hoc basis.

• Establish a regular cadence of cross-functional Brand Team meetings.

• Interact and manage Agency partners on a regular cadence to ensure smooth and timely implementation of critical tactics per the tactical plan.

Be a Brand Ambassador:

• Work closely with the Associate Director Stakeholder Relations on the Key External Expert plan of action.

• Invest in field time with reps to hear first-hand what the situation is with physicians and payors and utilize insights to inform the brand plans.

• Create a culture of breakthrough thinking and pragmatic experimentation across the organization.

• Participate in above-country working groups to proactively share Canadian innovation.

• Working together with other functions, develop and implement a best-in-class Canadian commercial development plan for Ipsen's product.

• Working with Medical Affairs, design high-value educational programming in response to identified interests and needs of physicians and patients.

Knowledge, Abilities & Experience

• A Bachelor's degree is required. A Master's degree, preferably in business (MBA) or health sciences is preferred.

• A minimum of 3 years of experience in the biotechnology or pharmaceutical industry is required.

• A minimum of 2 years' experience in sales, preferably specialty care.

• A minimum of 2 years' progressive marketing experience.

• Experience in GI or Hepatology is an asset.

• Experience in pre-launch / launch activities is an asset.

Competencies, Skills and Abilities:

• Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision-making of internal and external stakeholders; high-level business judgement.

• Knowledge of pharmaceutical legal, regulatory, and medical processes required.

• Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve education objectives.

• Specialty product marketing experience is a requirement.

• High level cross functional collaboration skills.

• Demonstrated experience working with and managing agency partners.

• Strong team-building skills and a team-oriented approach.

• Strong written and oral communication skills.

• Strong presentation and facilitation skills.

• Ability to develop consistent, well-supported, competitive strategies.

• Proven leadership, strategic, and analytical abilities.

• Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.

• Proven skills in strategic planning and product launches.

• Acts with a high sense of urgency.

• Adaptability and strong advocate of change.

• Ability to travel occasionally, including international travel.

• Bilingualism (English and French) an asset.

Thank you for considering Ipsen as an employer of choice. We wish you all the best with your application.