Senior Sales Director

Position Overview:

The Sales Director - US Market will play a pivotal role in developing and executing sales strategies to drive revenue growth and market share within the outdoor, fishing, and hunting segments. Reporting to the Vice President of Sales, this individual will lead and support a team of Key Account Managers (KAMs) while also overseeing and supporting our representative group to effectively engage with retailers.

Key Responsibilities:

• Develop and implement sales strategies to achieve revenue targets and market share goals within the US market.
• Lead and support a fully capable team of Key Account Managers (KAMs), providing guidance, coaching, and mentorship to drive performance.
• Oversee and support the representative group responsible for engaging with retailers, ensuring alignment with company objectives and priorities.
• Collaborate cross-functionally with marketing, product development, and operations teams to ensure alignment of sales strategies with overall business objectives.
• Drive the development and execution of merchandising and pricing strategies, promotional calendars, forecasting, and budgeting to optimize sales performance.
• Conduct regular line reviews to assess product performance, identify opportunities for growth, and make recommendations for assortment optimization.
• Analyze market trends, competitive landscape, and consumer insights to identify new opportunities for growth and innovation.
• Foster a culture of collaboration, accountability, and continuous improvement within the sales team.